Privacy Policy
Last updated: July 14, 2025
1. Who We Are
At Alteya Organics we make every effort to ensure we protect your personal information.
This Privacy Policy explains how we, Alteya Organics LLC and our authorised UK distributor Bio-Nature Ltd ("Alteya", "we", "us", or "our"), collect, use, share, and protect your personal data.
This Policy, in conjunction with our Terms and Conditions, explains how Alteya Organics may use the information we collect about you, as well as the rights you have over any personal information we hold about you.
Please read this Policy and our Terms and Conditions carefully - by accessing the Website you confirm to have understood and agreed to them.
If you have questions or complaints regarding our privacy policy or practices, please contact us at orders@alteya.co.uk
From 16 July 2025, Bio-Nature Ltd acts as our UK distribution partner, managing order processing, fulfilment, and payment services related to this website.
Data Controller:
- Alteya Organics LLC
Yagoda 6167, Stara Zagora Region, Bulgaria
- BioNature Ltd
3 Admiral Way, Keighley BD21 3LN, UK
- Email: orders@alteya.co.uk
Fulfilment and Processing Partner:
- Bio-Nature Ltd – responsible for order processing, payment arrangements, and fulfilment
2. What Personal Data We Collect
We may collect the following categories of personal data (while you visit the Website, register on the website, buy products, take part in promotions, competitions, customer surveys, contact us via email or phone):
- Identity Data: name, title, date of birth
- Contact Data: email, telephone number, billing and delivery addresses
- Transaction Data: order details, payment information (processed securely)
- Technical Data: IP address, browser type, web pages viewed, links clicked, operating system, device identifiers
- Usage Data: interaction with the website, time spent, preferences
- Marketing Data: consent to receive marketing communications
3. How We Use Your Data
We process your data for the following purposes and legal bases:
|
Purpose |
Legal Basis |
|
Order processing and delivery (via Bio-Nature Ltd) |
Contractual necessity |
|
Customer service and support |
Legitimate interests |
|
Account registration and management |
Contractual necessity |
|
Processing payments |
Contractual necessity |
|
Sending marketing communications |
Consent |
|
Site analytics and performance |
Legitimate interests |
|
Legal and tax compliance |
Legal obligation |
4. Who we share your data with
We share your data with trusted third parties under strict contractual obligations:
Data Processor // Purpose of the processing of personal data
Shopify // Hosting www.alteya.co.uk, Mass mail services provider
GenSoft, SoftSystems // Accounting
Bio Nature Ltd // Order processing and fulfilment services and arranging payments
The way they use your personal information and data is governed by their respective privacy policies, detailed information about which can be found on their official web platforms. It you require further information about the abovementioned service providers` privacy policies, please contact us at orders@alteya.co.uk
We do not sell your data.
5. International Transfers
Your data may be stored or processed outside the UK. Where this occurs, we ensure protection using:
- Adequacy decisions
- Standard Contractual Clauses approved by the UK ICO
6. How Long We Keep Your Data
We retain data only as long as necessary:
- Order and transaction records: up to 6 years
- Account information: for the lifetime of your account
- Marketing data: until you unsubscribe or withdraw consent
- Inactive accounts: deleted after 2 years of inactivity
7. Your Data Rights
You have the right to:
- Access your data
- Rectify inaccurate data
- Request erasure
- Restrict processing
- Data portability
- Object to processing
- Withdraw consent at any time
To exercise any of these rights, contact us at: orders@alteya.co.uk
8. Marketing and Customer Research
With your prior agreement, we may contact you by email or phone:
With details of offers and information about Alteya Organics products or services;
With offers and information about products or services from selected partners, or for customer research
You can declare you agreement to receive marketing and promotional information upon registration or on the checkout page when submitting a new order.
It is entirely your choice if you wish to receive or not receive this information. However, if you tell us that you don’t want to receive marketing information from us this will mean that you won’t get details of great offers or promotions that may be of interest to you.
You may choose to no longer receive marketing information from us by:
Clicking on the “unsubscribe” link on the bottom of any of our e-mails to opt out of email communications;
Sending us an email regarding your request at: orders@alteya.co.uk
8. Cookies and Tracking
This site does use cookies including targeting cookies and advertising cookies. These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. They remember the websites you have visited and the information is shared with other parties such as advertisers. For example, we use 3rd party companies such as Google to provide you with more personalized adverts when visiting other websites. You can change the settings of your browser to prevent cookies being stored on your computer or mobile device without your explicit consent. Your browser “Help” section will normally provide details on how to manage the cookie settings. You can also opt out of customized Google ads by visiting the Ads Preferences Manager.
What is a cookie?
You can find more information about cookies at www.allaboutcookies.org or www.youronlinechoices.eu.
9. Social Media Features and Widgets
Our Website includes Social Media Features, such as the Facebook Like button. These Features may collect your IP address, which page you are visiting on our Website, and may set a cookie to enable the Feature to function properly. Social Media Features are either hosted by a third party or hosted directly on our Website. Your interactions with these Features are governed by the privacy policy of the company providing it.
10. Data security
The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. If you have any questions regarding security you can contact us at: orders@alteya.co.uk
Disclosing your information
We will never disclose your information to anyone outside Alteya Organics except where we have your consent; where we are required or permitted to do so by law, such as when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process; where other companies who provide a service to us as part of our order process require that data i.e. fulfilment, delivery companies, payment providers; or companies who send out email communications on our behalf; or where they are successors in title to our business. We will never share your data with other companies for marketing purposes.
We use appropriate technical and organisational security measures including encryption, access control, and secure hosting.
Links to other websites
Our website may contain links to other websites of interest.
However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Accessing your information
To obtain a copy of the information we hold about you, write to orders@alteya.co.uk
We will retain your information for as long as your account is active or as needed to provide you services.
If you wish to cancel your account or request that we no longer use your information to provide you services contact us at orders@alteya.co.uk.
We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
10. Children’s Privacy
This website is not intended for use by children under 13. We do not knowingly collect data from minors.
11. Updates to This Policy
This Policy replaces all previous versions and is correct as of 14.07.2025. We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by means of a prominent notice on this Website prior to the change becoming effective. We encourage you to periodically review this page and our Website for the latest information on our privacy practices.
12. Contact Us
If you have any questions or concerns:
Distributor for the UK:
BioNature Ltd
3 Admiral Way,
Keighley BD21 3LN,
UK
Phone: 01535 611446
Email: orders@alteya.co.uk
Manufacturer:
Alteya Organics LLC
1 Rose Field Street, Yagoda 6167, Stara Zagora Region, Bulgaria
Email: orders@alteya.co.uk
Phone: 00359 700 15502